Google’s Hummingbird algorithm ushered in the semantic search era in a more deliberate and mature way. The Semantic Web was defined during the last century. More over, the effort continued through work done by the World Wide Web Consortium (W3C) and Schema.org communities. As a result, search engines have now amassed enough data to be able to consistently deliver results through structured data sets. What we see today in global search results is still a small glimpse of what’s to come when structured data is rolled out more fully.
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